Why A Professional Logo Sourced From Crowdsourcing Marketplace Could Boost Your Brand?

By Mohd Aktar on Monday, 18 May 2015


Given the hefty charges for graphic designs, businesses really break a bank to be able to afford high-quality, creative and durable logo design. Enter online crowdsourcing contest based platforms such as Designhill. These days, sourcing great logo that shares your passion, drive and vision for business now comes at a fraction of what most design agencies charge. Mashable reveals that logo design contest based sites have made it possible for businesses, especially small businesses and startups, to level the playing field. 

Well, now there’s no reason why your business can’t source a great logo to boost your brand. Don’t think a crowdsourced logo is so crucial to your company’s growth? If that’s what you really believe, then read on to learn how a crowdsourced logo can help you take your business to the next level.

Brand Recall:

In order to give your business that much need boost, you would want to make your brand memorable and timeless. In most cases, crowdsourced custom designed logos are high on brand recall value making it possible for you to establish a strong brand identity, garner media mileage and create a recall value around your brand, without having to clean your company’s back account.

First Impression: 

As a business, you have just one chance for a first impression. Remember, the image that you present for your company at the first glance is most significant and there’s no opportunity for a “do-over.” And this is where logos sourced from crowdsourcing marketplaces make for an optimal solution for businesses like you. Such logos are capable of taking the vital elements of your brand and showcasing them to your target audience in a way that’s even more awesome. Quite expectedly, crowdsourced logos are able to win you that great first impression.

Credibility:

Great logos ensure your brand’s credibility and reliability amongst consumers. Remember, if your logo isn’t great, in any way, it can throw customers off.  But it’s often too difficult to find such logos. And even you manage to find one such logo; you’ll end up spending an arm and a leg to source that logo. However, logos sourced from crowdsourcing marketplaces have more power and presence than you might realize. A crowdsourced logo builds your brand’s credibility among consumers and prospects. Contests on logo design by Designhill and other crowdsourcing marketplaces offer endless opportunities to source logos that pack in enough punch to evoke credibility and trust amongst consumers.

Singularity: 

It is important to stay away from clichéd concepts when sourcing logos for your business, especially if you’re trying to make your impact in the market. But in the jungle of logo designs, even the most discerning of souls may fall prey to the tricky trap of clichéd logos. Remember, if your logo looks the same as someone else’s, it will not help you your business stand apart from the crowd. But the solution to this problem is relatively simple. Try crowdsourcing your logo design requisites! Crowdsourcing means getting as many as hundred responses—or more—to your logo design project. So, you won’t have to worry about downright cringe-worthy clichéd logotypes.

Professional:

Remember for customers, your logo is a stamp of your business. It’s what you do and what you specialize in. A shoddy-looking logo can turn clients away even without you realizing it. But a professionally designed logo yields enough power to speak a ton about the high-quality of your services and products and your brand’s professionalism. And that’s something that will boost your brand in the ever-competitive market. Logos sourced from crowdsourcing marketplaces emphasize your brand message in the best way and help you position your brand as a professional one.

Want that logo now? Try crowdsourcing sites like Designhill. With a huge network of freelance designers, custom logo designs by Designhilll artists will run you to only a few hundred dollars or even less. With crowdsourcing contests, you won’t have to shell out thousands just to get the professional-looking logo your brand needs.

Author Bio
Arthesh Gobari is a graphic designer working with www.designhill.com. He has published several articles, blogs and columns on topics related to graphic design, social media, startups, SEO techniques and e-commerce. Follow me on Twitter

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