How important is my data?

on Monday, 6 January 2014

We all know data is important – but just how important is it for businesses?

Data is crucial for companies to survive, which means it is important to adhere to a range of legal duties such as the well known data security act to help protect data as well as consider data recovery to ensure continued efficiency and productivity in the event of a worst case scenario.

But have you considered how important data and data protection is to a customer? The more they believe it to be, the more it becomes a priority when seeking out new products and services. From your perspective, this certainly means a greater need for cyber safety measures. To this end, here is a quick overview of just how important information is.

Case study

As an example of why you need the right protection, consider the recent blight that befell Adobe. Originally, a data breach was thought to have taken a few million account details, which included card details, usernames and passwords - all sensitive data that needs to be protected.

To make matters worse, estimates later suggested at least 38 million users were compromised. While this is a large scale scenario, it nonetheless shows what can happen to any company, whether large or small, and that the need for protection is critical.


Likewise, consider what could have happened had Adobe's information been deleted. The thieves would have a copy, but the company would not. In this instance, the need for reliable data recovery is obvious, and this is where you should look at the likes of Iron Mountain at to see which services can help.

This includes the likes of offsite backups so that, in the event of such an incident, you have a second, separate cache of data with which to restore your own personal copies. The data may have been stolen, but you can still manage – at the very least, having the data yourself certainly helps in the aftermath.

Of course, none of this is to say prevention isn't important, but even the best defences aren't perfect. There is a constant war back and forth between people who make viruses and those who protect against them. With each trying to outdo the other, there is always the smallest chance something gets through and, if it does, you obviously want an additional safety net in place.